Auto Accessories Advertising Case Study: Nearly Twice as Many Conversions in One Year

A major auto accessories retailer received orders through its online checkout and by phone. To evaluate advertising more accurately, the team needed to account for both customer journeys.

The project combined expanded advertising coverage with ecommerce tracking and the transfer of closed phone-generated deal values through Google Measurement Protocol. Campaigns were managed throughout the year.

Conversions nearly doubled, while cost per conversion decreased by 30%. In this case, a conversion means an online checkout purchase or a phone call.

Download the one-page PDF for an overview of the challenge, approach and results.