Fleet Management Software Case Study: Up to 30 Demo Requests per Week

A fleet management platform needed to generate more demo requests through its website. Adoption involved both a software licence and equipment installed in vehicles, making the purchase decision more complex.

The team analysed search demand in 10 EU countries, developed audiences using CRM data and behavioural profiles, and launched Facebook advertising. Display-campaign audiences were refined during the first three months.

After 2.5 months, demo requests reached a peak of 30 in one week. This figure represents the highest weekly result, not the average across the campaign.

Download the one-page PDF for the project context, audience strategy and results.