Google Shopping Case Study: 10 Times More Checkout Purchases

An online store had configured its advertising account independently, but sales remained low and the cost of acquiring a checkout purchase was high.

The team audited the account and competitor websites, then proposed a product advertising approach using Google Merchant Center and Performance Max. The campaign structure included separate audience signals for product categories.

Completed checkout purchases increased tenfold while the advertising budget decreased by 5%. The case identifies a completed online checkout purchase as the target conversion.

Download the one-page PDF to review the approach and reported results.