Watch Brand Ecommerce Case Study: 369% Growth in Paid-Channel Revenue

The team developed a combined advertising strategy for an established watch brand’s online store, bringing together search, display and cross-network formats. Campaign optimization was subsequently shifted toward return on advertising spend.

The case reports paid-channel revenue growth of 369% over 18 months. Average order value more than doubled, while direct-channel sales increased by 79%.

The supplied report compares January 1, 2025–August 31, 2026 with May 4, 2023–December 31, 2024. Direct-channel revenue was affected by a one-off client-side billing issue, so direct-revenue growth was not calculated.

Download the one-page PDF for the strategy, reported outcomes and measurement note.