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Published Jun 8, 2026

How to Give Google Tag Manager Access to Support

Learn how to give access to the right Google Tag Manager account and container, including Publish permission when approved fixes need to go live.

Category: Access Sharing Guides · Author:

Use this guide when the support team asks you to provide access to a Google Tag Manager account or container. For most tracking repair tasks, the support team needs access to the exact container used on your website and, if you want the support team to publish the fix for you, container-level Publish permission.

Important: please do not send your Google password, 2-step verification codes, browser session, recovery codes, or shared login. Google Tag Manager access must be provided by inviting the requested Google account from Tag Manager user management.

Before you start

Please open your support ticket and check which Google account email the support team asked you to invite. The invited email must be a Google account.

Also make sure you know which GTM container is installed on the website. If your account contains several containers, access should be granted to the container used by the website the support team is working on.

How to Give Google Tag Manager Access to Support

Recommended access level

Google Tag Manager separates access at two levels: account permissions and container permissions. Account permissions allow a user to view or administer the Tag Manager account. Container permissions control what the user can do inside a specific container.

Task type Recommended access Why it is needed
Initial diagnosis only Container: Read Allows the support team to inspect tags, triggers, variables, and configuration without making changes.
Prepare fixes, but client publishes Container: Edit Allows the support team to create workspaces and prepare changes, but not create versions or publish.
Prepare version for client approval Container: Approve Allows the support team to create versions and prepare changes for review, but not publish.
The support team implements and publishes the fix Container: Publish Allows the support team to create versions, edit the container, and publish approved changes live.

Do not forget container permissions. Account-level access alone may not be enough. If the support team needs to publish changes, please make sure the selected container has Publish permission for the invited Google account.

Option A: Add the support team to a specific GTM container

  1. Go to Google Tag Manager and sign in with the Google account that manages your GTM setup.
  2. Open the GTM account and container used on your website.
  3. Click Admin.
  4. In the Container column, select User Management.
  5. Click the add icon and select Add users.
  6. Enter the support team Google account email provided in your support ticket.
  7. Assign the required container permission. For implementation with publishing by the support team, select Publish.
  8. Click Invite.
  9. Reply in your support ticket and confirm that the invitation was sent.

Option B: Add the support team at the GTM account level and set container permissions

Use this option if you have several containers or if the support team needs access to more than one container.

  1. Go to Google Tag Manager.
  2. Click Admin.
  3. In the Account column, select User Management.
  4. Click the add icon and select Add users.
  5. Enter the support team Google account email provided in your support ticket.
  6. Set account permission to User unless the support team explicitly requested account-level administration.
  7. Set container permissions for each container the support team should work with.
  8. For any container where the support team must publish changes, select Publish at the container level.
  9. Click Invite.

What not to provide

  • Do not send your Google account password.
  • Do not send 2-step verification codes or recovery codes.
  • Do not provide browser remote access only to avoid inviting a user.
  • Do not grant access to unrelated GTM accounts or containers.
  • Do not make the support team the only administrator of the GTM account.
  • Do not publish changes yourself unless the support team has confirmed that the workspace or version is ready.

After the invitation is accepted

The support team will check whether the invited account can see the required container and whether the requested permission level is available. If the support team cannot publish because Publish permission was not granted at the container level, the support team will ask you to adjust the container permissions.

After the work is completed

  1. Open Google Tag Manager.
  2. Go to Admin.
  3. Open User Management at the account or container level where access was granted.
  4. Remove the support user or reduce the permission level if ongoing support is not required.
  5. Keep your own organization as the GTM account owner and make sure you have at least two active internal administrators.