Published Sep 30, 2026
Google Business Profile & Maps AI Audit: Interactive WebMCP Checklist
A 50-point Google Business Profile and Maps audit for humans and WebMCP-capable AI agents. Record evidence, prioritize issues, and export your results.
Category: Analytics Tools Guides · Author: metricfixer Expert Team
Audit Google Business Profile and Google Maps for AI search with 50 practical checks. Use this worksheet yourself, or let a WebMCP-capable AI agent help record findings in the same form.
Start with one real business location. Save the location details, open each check, record evidence and an owner, then select Save check. Use Pass or Fail only with evidence; explain Not applicable. Keep inaccessible or unverified items as Not tested. Export JSON before closing and import it to continue later.
P0 flags eligibility, safety, identity, or broken customer journeys. P1 is core information or measurement work; P2 is enrichment. Fix P0 failures first. The counts below describe your records, not a Google ranking score or AI-readiness certification. For explanations and research, read the full optimization article.
Your Google Business Profile & Maps audit
This worksheet keeps entries in this tab's memory; it does not save them automatically or send audit data to metricfixer. Export your saved checks before closing. An AI provider may process data you share with its agent. Do not enter passwords, tokens, or private customer information.
WebMCP is not active. Manual controls become available when the worksheet script loads.
Using an AI agent
This form exposes structured WebMCP tools to compatible browser agents: read the audit, inspect checks, record evidence-backed results, update details, and retrieve an export. Open this page in a supported, enabled browser and turn on agent edits when you are ready. Changes appear here; unsaved human edits block agent writes.
Example request: Help audit this location. Record only checks supported by evidence, leave unavailable checks Not tested, and summarize P0 failures and missing evidence.
WebMCP is an experimental browser capability, not automatic access to Google accounts or a promise that every assistant can use this page. Manual use does not require WebMCP. See Chrome's WebMCP documentation.
Location details
Nothing exported yet. Save your edits, then export JSON.
Showing all 50 checks.
Identity and eligibility
01Business model is eligible for GBP.P0Not tested
Evidence of a pass: Eligibility rationale and applicable exceptions.
02The business controls authorized owner access.P0Not tested
Evidence of a pass: Named owner and current access review.
03Verification or suspension problems are resolved.P0Not tested
Evidence of a pass: Public listing status and issue record.
04The listing represents the correct real-world business.P0Not tested
Evidence of a pass: Name, branch identity, and supporting record.
05Name has no invented search modifiers.P0Not tested
Evidence of a pass: Comparison with real customer-facing branding.
06Address visibility and map pin are appropriate.P0Not tested
Evidence of a pass: Arrival check or valid service-area configuration.
07Duplicates and legitimate exceptions were reviewed.P0Not tested
Evidence of a pass: Documented decisions, not automatic deletion.
08Phone and website reach the correct branch.P0Not tested
Evidence of a pass: Completed contact and destination tests.
Services and customer constraints
09Primary category reflects the core business.P1Not tested
Evidence of a pass: Category decision approved by the operator.
10Additional categories represent real activities.P1Not tested
Evidence of a pass: No competitor-copying or irrelevant category additions.
11Applicable predefined services are included.P1Not tested
Evidence of a pass: Comparison with the approved service inventory.
12Custom service names are accurate and uncluttered.P1Not tested
Evidence of a pass: No misleading names or promotional keyword strings.
13Description explains the real offering clearly.P1Not tested
Evidence of a pass: Reviewed text within supported field limits.
14Critical exclusions and limitations are explicit.P0Not tested
Evidence of a pass: Operator-approved explanations in relevant public sources.
15Customer-facing regular hours are accurate.P1Not tested
Evidence of a pass: Verified schedule, including service-specific distinctions.
16Special hours and closures are maintained.P1Not tested
Evidence of a pass: Named owner and upcoming-date review.
17Relevant available attributes were checked.P1Not tested
Evidence of a pass: Verified Yes/No choices or justified N/A.
18Accessibility and safety-relevant claims are substantiated.P0Not tested
Evidence of a pass: On-site verification and qualified limitations.
19Service areas match actual operations.P1Not tested
Evidence of a pass: Operator confirmation, not aspirational coverage.
20Price and availability claims have an owner.P1Not tested
Evidence of a pass: Source system and last verification date.
Reviews, media, and public answers
21Review link belongs to the correct location.P1Not tested
Evidence of a pass: Opened and verified destination.
22Review solicitation meets current policy.P0Not tested
Evidence of a pass: No incentives, gating, pressure, or requested wording.
23Recurring review themes inform corrective work.P1Not tested
Evidence of a pass: Evidence-based issue log with assigned actions.
24Replies are helpful and respect privacy.P1Not tested
Evidence of a pass: Reviewed samples; no scripted keyword stuffing.
25Photos show the real business and entrance.P1Not tested
Evidence of a pass: Current images matched to actual conditions.
26Posts contain useful, current information.P2Not tested
Evidence of a pass: Expiry or review dates for temporary claims.
27Question workflows reflect available functionality.P1Not tested
Evidence of a pass: No dependency on the retired Q&A API.
28Incorrect summaries have a correction record.P1Not tested
Evidence of a pass: Saved statement, source, and submitted feedback.
Website and external evidence
29Each profile links to a useful location destination.P1Not tested
Evidence of a pass: Correct branch content and clear contact route.
30Important pages are indexable and snippet-eligible.P1Not tested
Evidence of a pass: Technical inspection, not an assumed site-wide pass.
31Effective Search generative AI inclusion was checked.P1Not tested
Evidence of a pass: Property setting and parent inheritance recorded.
32Important facts are readable and retrievable.P1Not tested
Evidence of a pass: Public page inspection, including rendered content.
33Service pages explain real scope and limitations.P1Not tested
Evidence of a pass: Operator-approved content, not keyword templates.
34Any structured data matches visible facts.P1Not tested
Evidence of a pass: Validation and content comparison.
35Markup contains no fabricated location or rating claims.P1Not tested
Evidence of a pass: Manual review beyond syntax validation.
36Important directories describe the correct business.P1Not tested
Evidence of a pass: Relevant source URLs and discrepancy log.
37Relevant independent corroboration is maintained.P2Not tested
Evidence of a pass: Genuine coverage, affiliations, or specialist listings.
38No artificial mention or doorway-page campaign is used.P1Not tested
Evidence of a pass: Content and placement review.
Actions and operational readiness
39Booking and order journeys work on mobile.P0Not tested
Evidence of a pass: End-to-end test with correct branch confirmation.
40Visible third-party links are reviewed.P1Not tested
Evidence of a pass: Provider ownership and preferred-link check.
41Menus, inventory, and booking data are current.P1Not tested
Evidence of a pass: Reconciliation with operating systems where applicable.
42Staff and settings handle automated inquiries appropriately.P1Not tested
Evidence of a pass: Documented choices and accurate response procedure.
43Suspected Google calls never receive credentials or payment.P0Not tested
Evidence of a pass: Staff fraud-awareness check.
Testing, measurement, and maintenance
44Prompt panel covers real customer intents.P1Not tested
Evidence of a pass: Versioned prompts, surfaces, and locations.
45Comparable runs are repeated and documented.P1Not tested
Evidence of a pass: Dates, conditions, results, and failed-run handling.
46Mention, recommendation, citation, and accuracy are separate.P1Not tested
Evidence of a pass: Distinct observation fields and underlying evidence.
47Search Console report is interpreted within its scope.P1Not tested
Evidence of a pass: Website impressions distinguished from all business visibility.
48Profile clicks are not reported as qualified leads.P1Not tested
Evidence of a pass: Metric definitions, Ads context, and CRM reconciliation.
49Tagged profile visits are not labeled AI-only.P1Not tested
Evidence of a pass: Documented analytics convention and attribution limits.
50Changes and suggested edits have an accountable owner.P1Not tested
Evidence of a pass: Notification coverage, change log, and next review.
Recent saved changes in this tab
This activity log is not an identity or evidence-verification record. It is cleared when the page closes.
The checklist records an audit; it does not crawl a website, inspect private Google accounts, change a public listing, verify the truth of submitted evidence, or guarantee AI visibility. Research basis: September 30, 2026. WebMCP support depends on the browser and agent. See the full article for the methodology and sources.