Case Studies and Downloadable Resources
Explore downloadable resources from the metricfixer team’s work in advertising, analytics and software development. Find project examples, examine the approaches behind them, and save useful materials for your own planning.
Start with our case studies to see how business goals translate into campaign strategies, measurement improvements and custom software. Open a resource to read its overview and download the accompanying file.
Cleaning Bot Case Study: Lodgify and Telegram Automation
A custom Telegram bot connecting Lodgify booking data with apartment cleaning schedules, cleaner pay records and administrator workflows.
ERP Case Study: Custom Agency Operations Platform
A custom internal platform connecting project delivery, client billing, reporting and team compensation for Marketlab Group.
Watch Brand Ecommerce Case Study: 369% Growth in Paid-Channel Revenue
A combined advertising strategy for an established watch brand’s online store, with reported paid-channel revenue growth of 369%.
Google Ads Case Study: Building a Sales Channel for a Premium US Brand
How a US manufacturer of premium products developed Google Ads as an additional sales channel alongside organic search and Amazon.
Fleet Management Software Case Study: Up to 30 Demo Requests per Week
A B2B advertising case study covering audience research across 10 EU countries and a peak of 30 demo requests in one week.
WordPress Plugin Advertising Case Study: €1.54 per Free Install
How a campaign for a WordPress gift certificate plugin achieved a €1.54 cost per free install against a modelled break-even threshold of €2.94.
Google Shopping Case Study: 10 Times More Checkout Purchases
An ecommerce advertising case study featuring a tenfold increase in checkout purchases and a 5% reduction in advertising spend.
Auto Accessories Advertising Case Study: Nearly Twice as Many Conversions in One Year
How an auto accessories retailer nearly doubled conversions in one year while reducing cost per conversion by 30%.
Advertising and Analytics Case Studies: Six Projects by the metricfixer Team
A six-case PDF collection covering ecommerce advertising, Google Ads, WordPress plugin promotion and B2B lead generation.
Use project experience to inform your next decision
A useful case study explains the starting point, the work performed and how the outcome was assessed. When reviewing advertising results, consider the conversion definition, reporting period and measurement assumptions. For software projects, look at the workflows, integrations and operational needs the system was designed to support.
If a resource relates to a challenge in your business, tell us what you want to achieve, which tools or systems are involved, and what is happening now. This gives us a starting point for discussing the approach and scope of work.
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Continue exploring advertising, analytics and development
Combine the examples in these resources with practical guidance and a closer look at the services relevant to your project.
- Publications — explore explanations and analysis of advertising, measurement and digital tools.
- Guides — find practical instructions for working with tools, preparing access and understanding service workflows.
- Support areas — explore services for advertising, analytics, tracking, websites and business systems.
- Custom software and web development — explore options for turning a business workflow or product idea into a working application.