Google Ads and Google Analytics Conversion Tracking Setup
Make agreed completed actions easier to measure without mistaking every click for a conversion.
Is a click on the Send button being counted as a lead even when the form was never submitted?
We configure and test the agreed conversion events in Google Ads and Google Analytics, so completed forms and other valuable actions are measured more reliably. Tell us what should count as a conversion.
- Agreed conversion events
- Configured and tested setup
- Material limits documented
Set up the conversions that matter
Tell us what should count as a conversion and what is missing or incorrect today. The initial review and estimate are free.
Free initial review and estimate
Business hours: Monday–Saturday, 09:00–22:00 (Europe/Warsaw).
Send your request anytime — we’ll reply by email.
We use your email only to manage your request and provide service-related communication. We do not use it for marketing, promotional, or advertising messages.
What you get
A completed-action definition
We agree what represents a useful completed action before configuration. For a contact form, that usually means a successful submission rather than simply clicking the Send button.
Configured and tested measurement
We configure and test the agreed conversion events in Google Ads and Google Analytics, including the basic event setup within the agreed starting scope.
A clear handoff
We document what was configured and tested, together with any material limitations. Complex integrations are scoped separately.
Before we configure anything
Confirm the actions that matter
Share the website, the actions that should count, and what is missing or incorrect in current tracking. We confirm the exact event list during the initial review.
Confirm access and technical route
Share the relevant Google Ads account and Google Analytics property. Access to the site or tag-management setup may also be needed. We prefer limited, role-based permissions.
Confirm the scope and price
We identify whether calls, widgets, messenger interactions, iframe actions, or another complex path need separate integration. Scope and cost are confirmed before paid work begins.
What this service covers
Conversion tracking should reflect meaningful completed actions, not just button clicks. For contact forms, we configure measurement around a successful submission. For other journeys, we identify the agreed action that represents a lead or another meaningful business outcome before configuring the event.
We configure and test the agreed conversion events in Google Ads and Google Analytics. Basic conversion event setup is part of the starting scope. Calls may require a dedicated call-tracking solution or provider. Widgets, messenger clicks or messages, and actions inside iframes may require additional technical integration, depending on the site and systems involved.
Share the website, the actions that should count, what is missing or incorrect now, and the relevant Google Ads account and Google Analytics property. Access is limited to what the agreed setup needs; use role-based permissions where possible and do not send passwords, private keys, or API secrets by ordinary email.
Browser behavior, consent choices, embedded tools, and platform limitations can affect which signals are available. We document what was configured and tested, along with any material limitations. Complex integrations are scoped separately. This service configures conversion measurement; it is not a Google Ads strategy audit, full campaign setup, or ongoing account management.
