Mikalai Sasau
Publications by Mikalai Sasau
Jun 29, 2026
Which Google Ads Format Works Best for Promoting Content on an Informational Website?
A practical guide to choosing Google Ads campaign formats for promoting articles, guides, research, checklists, and other content on informational websites without optimizing only for cheap low-quality clicks.
Jun 28, 2026
Making a Website Indexable, Usable, and Recommendable for AI Systems
AI visibility starts with the same foundations that make a website easy to crawl, parse, trust, and cite. This article explains how to align technical SEO, structured data, content architecture, crawler controls, rights management, and measurement for AI-assisted search and recommendations.
Jun 23, 2026
Cloudflare Configuration for Crawlability, Ads Delivery, and AI Bot Access
A practical Cloudflare configuration guide for SEO and marketing teams: how to keep search crawlers, ad bots, Merchant Center checks, and selected AI search bots accessible without weakening protection for checkout, account, API, and other sensitive paths.
Jun 19, 2026
Google’s Shopify Measurement Shift Is Bigger Than a Tag Update
Google is moving Shopify measurement toward the Google & YouTube app. What merchants should know about GA4, Ads, GTM, custom pixels, consent, deadlines, and duplicate cleanup.
Jun 16, 2026
GA4 Consent Changes and Server-Side GTM: What Analytics Teams Should Check Now
Google’s 2026 GA4 data-control changes make Consent Mode the practical gate for Ads-linked measurement. This review explains what server-side GTM teams should audit before conversion tracking, modeling, and reporting are affected.
Jun 14, 2026
Google Retired FAQ Rich Results: What to Do With FAQPage Markup Now
Google has retired FAQ rich results in Search, but FAQPage markup is not automatically dead. This guide explains how to classify existing FAQ schema, avoid QAPage misuse, clean up mainEntity modeling, and update Search Console reporting workflows.
Jun 13, 2026
Google Expands Limited Ad Serving to Search: Implications for Advertisers
Google is extending Limited Ad Serving logic to Search, making advertiser identity, user feedback, brand clarity, and verification more important for Google Ads visibility.
Jun 10, 2026
Lowercasing URLs Without Redirects Does Not Help SEO
Changing a visible URL to lowercase without a real redirect is not SEO canonicalization. It can leave duplicate URL signals in place and, worse, corrupt case-sensitive advertising identifiers such as gclid and gbraid.
Jun 7, 2026
Google Tag Manager and the New Prefix Logic: GTM-, GT-, G-, AW- and DC- in 2026
Google’s 2026 tagging updates turn container prefixes into a runtime-governance issue. This review explains what GTM-, GT-, G-, AW-, DC-, and UA- mean, how Google tag and Google Tag Manager unification changes deployment assumptions, and what analytics teams should audit before restricted and full-capability modes drift out of sync.
Jun 5, 2026
Google Ads Formats Compared: Search, Display, Performance Max and Demand Gen
A practical comparison of Google Search Network, Display Network, Performance Max and Demand Gen, with benchmark context, decision logic and recommendations for different advertiser scenarios.
Jun 4, 2026
Server-Rendered JSON-LD vs GTM-Injected JSON-LD: Which Is Better for SEO and Conversion Tracking?
A practical comparison of server-rendered JSON-LD and Google Tag Manager-injected JSON-LD for structured data, technical SEO, ecommerce tracking, crawl reliability, performance, CSP security, and debugging workflows.
Jun 3, 2026
Ringostat in Context: Call Tracking, GTM, dataLayer, and Conversion Analytics Compared
A practical comparison of Ringostat, Nimbata, CallRail, CallTrackingMetrics and Invoca for businesses that need reliable call tracking, GA4-ready attribution, GTM/dataLayer flexibility, CRM integrations, and better visibility into phone-call conversions.