Mikalai Sasau
Publications by Mikalai Sasau
Jul 14, 2026
Google Maps-Only Ads in Demand Gen: A Guide for Local Businesses
Eligible advertisers can now run Demand Gen ads only on Google Maps. This guide explains Maps-only setup, location assets, targeting, bidding, creative, reporting, and the rollout limits local businesses should know.
Jul 11, 2026
Dropshipping Advertising Strategies and Ad Formats That Work in 2026
A practical 2026 review of which advertising channels and ad formats fit different dropshipping models, from Google Search and Shopping to Meta, TikTok, Demand Gen, native, push, and affiliate traffic.
Jul 10, 2026
Why Healthcare Booking Platforms Still Break Advertising Optimization
Medical centers increasingly want to optimize advertising by real bookings, attended visits and appointment value. This review explains why booking widgets need GTM, identifier capture, CRM feedback and post-visit conversion return to support CPA and ROAS optimization.
Jul 9, 2026
TikTok Ads Dynamic URL Parameters: UTM Templates, ttclid, and Attribution Workflow
A practical guide to TikTok Ads dynamic URL parameters, UTM templates, ttclid handling, campaign compatibility, and attribution data hygiene for analytics, CRM, and paid social reporting.
Jul 9, 2026
Google Ads Target-Based Bid Strategy Changes: What Advertisers Should Do Before August 2026
Google is changing how budget-limited campaigns with target-based bidding behave from 17 August 2026. This practical guide explains what advertisers should review, when to adjust targets, and how to prepare Search, Shopping, Performance Max, Demand Gen, and Travel campaigns.
Jul 8, 2026
LinkedIn Ads UTM and Dynamic Parameters: Practical Tracking Guide
A practical guide to LinkedIn Ads UTM tagging, dynamic tracking parameters, Lead Gen Form limitations, and QA steps for cleaner GA4, CRM, and Campaign Manager reporting.
Jul 8, 2026
Google Tag Manager’s 2026 Reset: Unified Google Tags, Container Optimization, New Interface, Diagnostics, and Visual Event Setup
A practical review of Google Tag Manager’s 2025–2026 interface and tagging updates, including the unified Google tag model, container ID behavior, container optimization, Tag Diagnostics, the refreshed navigation structure, and assisted conversion setup workflows.
Jul 7, 2026
Google Ads ValueTrack Parameters: Practical Guide to Tracking Templates and UTMs
A practical guide to Google Ads ValueTrack parameters in tracking templates and final URL suffixes, with campaign compatibility notes, UTM mapping recommendations, GA4 examples, parallel tracking logic, and common troubleshooting checks for advertisers.
Jul 6, 2026
Microsoft Advertising Dynamic Parameters: Practical Guide to Tracking Templates and UTMs
A practical guide to Microsoft Advertising dynamic parameters in tracking templates and final URL suffixes, with UTM mapping recommendations, campaign-level compatibility notes, auto-tagging considerations, parallel tracking workflow, and troubleshooting tips for advertisers.
Jul 5, 2026
Website Consent Signals Around the World: Cookie Banner Requirements, Opt-Out Signals, and CMP Logic
A practical global review of website consent signals, cookie-banner requirements, opt-out mechanisms, and CMP logic across Europe, the U.S., Latin America, Africa, Asia, Oceania, and selected former USSR jurisdictions.
Jul 4, 2026
Meta Ads Dynamic URL Parameters for UTM Tracking: Practical Guide for Advertisers
A practical guide to Meta Ads dynamic URL parameters for UTM tagging: supported tokens, campaign compatibility, recommended GA4 mapping, ready-to-use templates, CRM capture, troubleshooting, and validation rules.
Jul 2, 2026
Manual UTM Tagging in GA4: Recommended Values That Preserve Default Channels
A practical GA4 UTM taxonomy for clean acquisition reporting: recommended source, medium, campaign, content, and term values that preserve Default Channel Groups and avoid source/medium fragmentation.