Analytics & Conversion Tracking

Analytics and Conversion Tracking Research

This category contains articles, guides, and original research about web analytics, conversion tracking, ecommerce measurement, and attribution. We cover topics such as GA4, Google Tag Manager, server-side tracking, advertising pixels, conversion APIs, CRM imports, event quality, and data discrepancies between platforms.

The purpose of this section is to explain how measurement systems work, why tracking issues appear, and how data should be interpreted in real business and advertising contexts. Content is focused on education, analysis, and practical understanding rather than promotion of specific services.