Explore expert analysis, original research, and practical articles on web analytics, conversion tracking, online advertising, SEO, attribution, consent management, and marketing technology. Stay informed about platform updates, measurement methods, and implementation workflows that help marketers, analysts, and website owners make better decisions.
Sep 6, 2026
One server-side GTM container can serve several domains, but sharing a server does not merge identities or isolate client data. Learn how to route events, preserve consent, separate GA4 data, and allocate costs.
Sep 5, 2026
A Google Ads campaign can lose traffic and stop spending after months of meeting its targets. We examine Google's explanations, advertiser reports, and how to decide whether to repair the original or test a duplicate.
Sep 4, 2026
Google Ads video campaign groups coordinate deduplicated YouTube reach and weekly frequency across several campaigns. Learn which campaign types are actively optimized, which are only counted, and where the new structure can improve media efficiency.
Sep 3, 2026
Google tightened gambling ad certification in August 2026. This guide explains the new licence, domain, landing-page, account, geo and audience requirements—and the September policy-health change.
Sep 2, 2026
Meta's learning phase is often reduced to a rule that every ad set needs 50 conversions in seven days. This guide explains why that benchmark is not a mandatory purchase quota, campaign duration, or universal minimum budget, and shows how to structure ticket, high-ticket, seasonal, and other low-volume campaigns around signal quality and real business economics.
Sep 1, 2026
Google is alpha-testing a new Channels setting in Performance Max that lets selected advertisers tell Smart Bidding to value some channels more or less. It is not a fixed budget split, has no public general-availability date, and should be tested carefully because channel-level CPA can hide cross-channel assists.
Aug 31, 2026
A practical 10-user model showing why GA4 daily user counts overlap, how Active, Total, New and Returning Users differ, which metrics can be added, and where HLL++ changes reconciliation.
Aug 30, 2026
Meta Ads Manager can report purchases and attributed conversion value, but it cannot act as an order ledger. This guide shows how to reconcile Meta campaigns with backend order IDs, Pixel/CAPI event IDs, GA4 transaction IDs, refunds, and real revenue in a BI warehouse.
Aug 29, 2026
OpenAI's August 2026 privacy rollout makes the ChatGPT Ads model much clearer: non-personalized ads are still contextually targeted, personalization requires user choice, and advertisers do not receive chat-level data. This guide explains the new targeting layers, placements, auction mechanics, audience tools, and campaign strategy.
Aug 28, 2026
GA4 funnels can show different numbers without being broken because the counting unit, identity, entry rule, sequence boundary, channel scope, and date window change. This guide compares one paid ecommerce funnel in the standard report, Funnel Exploration, and BigQuery at user, session, and entry-event level.
Aug 27, 2026
YouTube’s Watch While ads place a static, dismissible card beside a mobile video while playback continues. This review explains the official campaign routes, best-fit advertiser use cases, creative requirements, reporting limits, and what remains unclear in the 2026 rollout.
Aug 26, 2026
OpenAI has expanded ChatGPT Ads inventory across 31 European markets, but inventory, self-service access, geo-targeting, personalization, billing, and measurement are rolling out on different timelines. This guide explains the full country list and a practical launch model for European advertisers.
