Online advertising
Online Advertising Insights and Research
This category brings together informational articles, practical guides, and original research about online advertising and paid media. Here we cover topics related to Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, campaign measurement, attribution, conversion data, and advertising platform changes.
The goal of this section is to help marketers, website owners, analysts, and agencies better understand how advertising systems work and how campaign performance should be evaluated. The content is educational and analytical rather than promotional, with a focus on data, practical context, and real-world advertising challenges.
Sep 17, 2026
OpenAI Ads September 2026 Update: oCPM, Attribution, Integrations, and Sponsored Agents
OpenAI Ads adds oCPM conversion optimization, flexible attribution windows, platform targeting, Event Quality Score, Shopify and HubSpot integrations, AI-assisted creative, and Sponsored Agents. See what changed and what early advertisers report.
Sep 16, 2026
TikTok Ads + AppsFlyer: Why App Installs Are Missing on Android While iOS Works
TikTok shows iOS installs but Android stays at zero. Trace delivery, app identity, AppsFlyer startup, Advanced SRN, postbacks, permissions, and a controlled test to find the failing stage.
Sep 15, 2026
Google Ads Experiments in 2026: New Budget, AI Max, and Performance Planner Tools
Google Ads is rolling out new Search testing tools for budgets and ROI targets, stronger AI Max experiments with brand and location guardrails, and one-click Performance Planner implementation. Here is how to use them without turning short or low-volume tests into false certainty.
Sep 11, 2026
OpenAI Ads September 2026 Update: Ads Manager Plugin, Better Matching, Audience Tools, and New Markets
OpenAI's September 2026 Ads update adds a ChatGPT and Codex campaign plugin, maintainable Custom Audiences, richer Pixel and Conversions API matching, carousel card reporting, total-budget pacing and a forthcoming view-through conversion model.
Sep 7, 2026
Why an iOS App Campaign Gets No Delivery While Android Works
Android is spending, but your Meta iOS app campaign gets few or no impressions. Follow a practical audit of app access, AppsFlyer events, AEM, SKAdNetwork, geography, audiences, budgets, and optimization goals.
Sep 5, 2026
Google Ads Campaign Degradation: When Duplicating a Campaign Can Help
A Google Ads campaign can lose traffic and stop spending after months of meeting its targets. We examine Google's explanations, advertiser reports, and how to decide whether to repair the original or test a duplicate.
Sep 4, 2026
Google Ads Video Campaign Groups: Unified YouTube Reach and Frequency
Google Ads video campaign groups coordinate deduplicated YouTube reach and weekly frequency across several campaigns. Learn which campaign types are actively optimized, which are only counted, and where the new structure can improve media efficiency.
Sep 3, 2026
Google Ads Gambling Certification Changes 2026: What Operators, Affiliates, and Agencies Need to Know
Google tightened gambling ad certification in August 2026. This guide explains the new licence, domain, landing-page, account, geo and audience requirements—and the September policy-health change.
Sep 2, 2026
Meta Ads Learning Phase for Low-Volume and Limited-Time Campaigns
Meta's learning phase is often reduced to a rule that every ad set needs 50 conversions in seven days. This guide explains why that benchmark is not a mandatory purchase quota, campaign duration, or universal minimum budget, and shows how to structure ticket, high-ticket, seasonal, and other low-volume campaigns around signal quality and real business economics.
Sep 1, 2026
Google Tests Channel Prioritization in Performance Max: What the New PMax Channels Alpha Means
Google is alpha-testing a new Channels setting in Performance Max that lets selected advertisers tell Smart Bidding to value some channels more or less. It is not a fixed budget split, has no public general-availability date, and should be tested carefully because channel-level CPA can hide cross-channel assists.
Aug 30, 2026
How to Reconcile Meta Campaigns With Transaction IDs and Real Revenue
Meta Ads Manager can report purchases and attributed conversion value, but it cannot act as an order ledger. This guide shows how to reconcile Meta campaigns with backend order IDs, Pixel/CAPI event IDs, GA4 transaction IDs, refunds, and real revenue in a BI warehouse.
Aug 29, 2026
How ChatGPT Ads Targeting Works After the August 2026 Privacy Update
OpenAI's August 2026 privacy rollout makes the ChatGPT Ads model much clearer: non-personalized ads are still contextually targeted, personalization requires user choice, and advertisers do not receive chat-level data. This guide explains the new targeting layers, placements, auction mechanics, audience tools, and campaign strategy.